We bring ideas to life



Anthony Hayes | Founder and President

THI founder Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy. A seasoned C-level advisor, Anthony has cultivated an energetic, fast-growing company now trusted to execute strategy for prominent clients around the globe.


Lisa MacSpadden | Managing Director

Lisa MacSpadden is a veteran communications professional with decades of experience as a strategic advisor to elected and appointed officials, C-suite executives, board members, and senior leaders. She excels at navigating high pressure, politically sensitive, and confidential issues while demonstrating the utmost level of discretion and judgment.


Michael Czaczkes | Senior Vice President

Michael has over a decade of experience in government and community relations, legislative affairs, and strategic communications. He has successfully worked with elected officials at all levels of government, community-based organizations, and government leaders to pass legislation, win crucial funding, and ease bureaucratic gridlock.


Gwendolyn Hernandez | Executive Assistant & Researcher

At The Hayes Initiative, Gwendolyn supports the firm’s global client base by conducting research, drafting and editing correspondence, gathering and analyzing data, developing and communicating recommendations, and coordinating key logistics to support a variety of types of  media appearances.