TEAM

We bring ideas to life

OUR TEAM

Anthony Hayes | Founder and President

THI founder Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy. A seasoned C-level advisor, Anthony has cultivated an energetic, fast-growing company now trusted to execute strategy for prominent clients around the globe.

Anthony and his team help leaders and organizations leverage their assets to complete major initiatives, break through the noisy media landscape, deliver events that receive global attention, and navigate the often-chaotic world of politics and government.

Anthony served on Hillary For America’s national advance team where he specialized in crisis management and oversaw media logistics at economic, security, and social policy speeches, town halls and rallies in dozens of states. He regularly briefed Secretary Clinton, President Bill Clinton, Chelsea Clinton, Senators Tim Kaine, Elizabeth Warren and Bernie Sanders, and their senior staff in preparation for media availabilities, press conferences, off the record visits, and prime-time interviews that were coordinated and negotiated with national TV networks (ABC, CBS, FOX, CNN, and NBC) and United States Secret Service. He worked closely with Secretary Clinton and Chelsea Clinton on their recent book tour for The Book of Gutsy Women.

As Vice President of Public Affairs and Policy at GMHC, Anthony directed strategy and implementation of all communications, advocacy and marketing for the world’s first and the nation’s leading HIV and AIDS service organization. As an appointed official at the Port Authority of New York and New Jersey, Anthony managed media and communications focusing on highly sensitive issues at the bi-state agency. The role included overseeing all communications for 5 airports, 6 bi-state crossings, PATH commuter rail, 2 high-traffic bus terminals, the largest East Coast seaport operation, the 16-acre World Trade Center site, and a 1,600 member police force. He served as a member of the executive office and advised top leadership on communications and related operations across the agency’s portfolio. He managed strategic national media responses related to emergencies such as Superstorm Sandy and public controversies including Bridgegate.

From being a key player in the national and New York State fight for marriage equality, to helping repeal Don’t Ask, Don’t Tell, to launching the Port Authority of New York and New Jersey’s first ERG, Anthony has worked throughout his career to build inclusivity into the structure of organizations.

Anthony holds a Bachelor of Arts from the New School and has been named to the City and State 40 under 40 in New York and named one of Crain’s Notable LGBT Executives. He completed the 545-mile AIDS Life Cycle ride from San Francisco to Los Angeles three consecutive years. A native Oklahoman, Anthony has called New York City home for more than two decades, and is excited to be able to share this great city with his son.

Taína Borrero | Senior Vice President, Strategy and Business Development

Taína has 15+ years of experience ranging from local, state and federal government relations, lobbying, communications, nonprofit development, event strategy & execution, and business development.

At THI, Taína will work with existing clients as well as help lead business development efforts, working closely with THI Founder Anthony Hayes to develop a long-term strategy for the firm’s growth.

Gwendolyn Hernandez | Executive Assistant & Researcher

At The Hayes Initiative, Gwendolyn supports the firm’s global client base by conducting research, drafting and editing correspondence, gathering and analyzing data, developing and communicating recommendations, and coordinating key logistics to support a variety of types of media appearances.

Lisa MacSpadden | Senior Strategic Communications Advisor

Lisa MacSpadden is a veteran communications professional with decades of experience as a strategic advisor to elected and appointed officials, C-suite executives, board members, and senior leaders. A former news producer and reporter, she excels at navigating high pressure, politically sensitive, and confidential issues while demonstrating the utmost level of discretion and judgment.

Sarah Valenzuela | Government Affairs Specialist

Serving as an advisor to The Hayes Initiative team, Sara Valenzuela is an experienced government affairs and political consultant with a demonstrated history of success in the private and public sectors. Originally from Texas, Sara has worked on Capitol Hill and in New York City for elected officials in New York City and New York State including the New York City Council Speaker, Manhattan Borough President, New York State Comptroller, NYC Public Advocate and Democratic members of Congress.