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Anthony Hayes | Founder and President

Anthony Hayes has spent more than 20 years working in communications, crisis, and issue management. In 2018 he founded The Hayes Initiative (THI), an award-winning premier public affairs firm providing expertise at the crossroads of communications, government relations, and stakeholder management. Anthony has led THI to year-over-year growth and seven-figure revenues by serving clients across size and industry—including Airbnb, Google, City Football Group, the National 9/11 Museum, and Clinton Global Initiatives—and by establishing a team of trusted and knowledgeable advisors who know that the right connections, preparation, and a defined mission will translate to action and deliver results. In 2022, THI was named PR Agency of the Year by the Stevie Business Awards.


Taína Borrero | Senior Vice President, Strategy and Business Development

Taína Borrero’s nearly 20 years of experience in government relations, communications, nonprofit development, event strategy and execution, and business development help differentiate The Hayes Initiative (THI) as a sought-after cross-sector resource for white-glove public affairs service. Most recently, her experience earned her recognition as one of City and State’s 2022 Albany 40 under 40.

At THI, Taína has provided public affairs support to clients including the 9/11 Memorial & Museum, the New York State Department of Labor, Nuvalence, and The New York City Football Club. She also leads public affairs efforts for Blade Urban Air Mobility, and served as senior advisor on Latino Strategy & Outreach to the NY State Democratic Party. Most recently in that capacity, she worked closely on the election campaign for the first female Governor of the State of New York.

Taína also leads business development efforts at THI, helping to ensure year-over-year growth and continuing to build the firm’s roster of diverse and high-profile clients. In 2022, THI was named 2022 PR Agency of the Year by the Stevie Business Awards.


Jeffry Pennock | Vice President, Public Affairs

Jeffry Pennock recently brought his 15 years of experience in political campaigns, government, and the nonprofit sector to the award-winning Hayes Initiative. Jeffry’s expertise across industries allows him to support THI’s wide range of high-profile cross-sector clients and bridge the gap between communications, government relations, and stakeholder management — overlapping buckets that often require multiple specialists. Jeffry manages daily client deliverables around media, communications, government relations, and community relations, providing a single point of contact, firsthand knowledge, and problem-solving.

Christopher Diaz_Headshot

Christopher Diaz | Executive Assistant & Special Projects

At The Hayes Initiative (THI), Christopher Diaz works directly with clients ranging from tech giants to political candidates to fast-growing small businesses to support their evolving needs and execute Special Projects. He recently helped facilitate a New York City Book Launch event for Marisa Renee Lee’s book, Grief is Love, which culminated in conversation/talkback with actress Brooke Shields. Internally, Christopher supports THI founder Anthony Hayes.


JT Ennis | Assistant Manager, Media Relations

JT Ennis brings years of experience in the public, private, and non-profit sectors and a passion for civic engagement to the award-winning THI team. At THI, JT advises organizations across size and sector on strategic communications objectives. Most recently, he was instrumental in facilitating the Democratic National Committee’s New York City visit as part of the city’s bid to host the 2024 Democratic convention.