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Anthony Hayes | Founder and President

THI founder Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy. A seasoned C-level advisor, Anthony has cultivated an energetic, fast-growing company now trusted to execute strategy for prominent clients around the globe.


Taína Borrero | Senior Vice President, Strategy and Business Development

Taína has 15+ years of experience ranging from local, state and federal government relations, lobbying, communications, nonprofit development, event strategy & execution, and business development.

At THI, Taína will work with existing clients as well as help lead business development efforts, working closely with THI Founder Anthony Hayes to develop a long-term strategy for the firm’s growth.


Gwendolyn Hernandez | Executive Assistant & Researcher

At The Hayes Initiative, Gwendolyn supports the firm’s global client base by conducting research, drafting and editing correspondence, gathering and analyzing data, developing and communicating recommendations, and coordinating key logistics to support a variety of types of  media appearances.


Lisa MacSpadden | Senior Strategic Communications Advisor

Lisa MacSpadden is a veteran communications professional with decades of experience as a strategic advisor to elected and appointed officials, C-suite executives, board members, and senior leaders. A former news producer and reporter, she excels at navigating high pressure, politically sensitive, and confidential issues while demonstrating the utmost level of discretion and judgment.


Sarah Valenzuela | Government Affairs Specialist

Serving as an advisor to The Hayes Initiative team, Sara Valenzuela is an experienced government affairs and political consultant with a demonstrated history of success in the private and public sectors. Originally from Texas, Sara has worked on Capitol Hill and in New York City for elected officials in New York City and New York State including the New York City Council Speaker, Manhattan Borough President, New York State Comptroller, NYC Public Advocate and Democratic members of Congress.