Media Relations Account Executive must have 2-3+ years of work experience in public relations, public affairs, or media relations. The Media Relations Account Executive will assist with media research and outreach, presentations, and project coordination; build media lists and databases; and compile client reports. They will join a small but fast-growing team and manage daily client deliverables around media, communications, government relations, and community relations. The Media Relations Account Executive will manage the day-to-day execution of client deliverables and support the development of strategy.
How to apply
Please submit your resume to info@hayesinitiative.com, with the subject line “Account Executive” and please reference where you found the job (LinkedIn, City & State, Friend, etc.).
About The Hayes Initiative
The Hayes Initiative (THI) — a certified LGBTQ-owned public affairs firm — boasts decades of experience at the intersection of communications, government relations, and stakeholder management. Our rapid growth is rooted in a simple idea: delivering top-tier service to every client.
Our exceptional work has earned us prestigious recognitions, including being finalists for “Best Boutique Agency” at the PRWeek Awards and winning the “Best PR Firm Award” from the Stevie American Business Awards in 2022. City & State has featured THI in its annual list of PR Power firms for the past two consecutive years.
Role summary, Account Executive
Media Relations Account Executive must have 2-3+ years of work experience in public relations, public affairs, or media relations. The Media Relations Account Executive will assist with media research and outreach, presentations, and project coordination; build media lists and databases; and compile client reports. They will join a small but fast-growing team and manage daily client deliverables around media, communications, government relations, and community relations. The Media Relations Account Executive will manage the day-to-day execution of client deliverables and support the development of strategy.
This individual’s primary responsibility will be producing and managing deliverables for the firm’s clients.
The ideal candidate will have some experience with large-scale initiatives/projects/announcements/events that have a government and/or community relations overlay.
Primary Responsibilities
- Writing: Draft op-eds, blog posts, speeches, and memos on policy topics and political issues. Must be able to write and quickly.
- Research: Produce memos explaining substantive public policy issues. Collect background material on potential clients, reporters and news outlets, and current events. Contribute research to inform speechwriting and messaging development. Should be able to analyze and distill complex topics with an eye for the colorful details that make for good storytelling. Closely follow industry trends, relevant public policy developments, and political news.
- Client relations: Support THI clients as needed and help cultivate THI’s relationships with our external partners.
- Operations: Provide administrative support, coordinate work across multiple projects including scheduling for senior team members, manage various organizational processes and deadlines, and oversee interns. Create and build media distribution lists for media outreach (i.e., MuckRack, Google). Assist with event check-in, press pen, escorting talent, and general needs of event staff during client events.
- Pitching stories: Conduct strategic and thorough media outreach to land stories for our clients; develop creative hooks to capture reporters’ interests, understand each reporter’s audience, distribute press releases and media advisories; follow up with media to verify contact information, pitch status.
- Ensure senior management is kept fully informed regarding the progress of client plans.
Essential skills
- 2-3+ years of media relations experience required – please do not apply if you have not worked in media relations. It can be for a PR firm or in-house, but this is mandatory.
- Positive attitude and ability to work flexibly and collaboratively in a virtual work environment.
- Able to synthesize information into a concise format
- Able to take verbal direction quickly and accurately
- Be news savvy and up-to-date on current events with a strong news sense and knowledge of the media, particularly around creating hooks to land stories
- Multi-tasks easily has the ability to handle multiple assignments at once, works quickly, and meets deadlines in a fast-paced environment while paying close attention to details.
- Strong written and oral communications skills
- Technically fluent with tools such as Word, Excel, and Powerpoint
- Understands organizing and advocacy communications, including social media campaigning and local, state, or national politics
The Hayes Initiative requires a COVID-19 vaccination as a condition of employment, subject to an exception under applicable law.
Compensation
The annual compensation for this position ranges from $75,000 to $90,000
Working at The Hayes Initiative
The Hayes Initiative will make sure that you have what you need to excel in your role, including:
- A positive, supportive, and collaborative team with opportunities for advancement and commitment to helping all staff learn and grow
- A competitive salary based on leading market rates
- 100% coverage of Health, Dental, and Vision insurance monthly premiums
- 401K is provided with a match program. The program has a tiered match up to 3.50% from the employer. In order to maximize the matching program, the employee must contribute 6% of their salary.
- Generous paid time off in which we encourage staff to take sufficient time for self-care
- Paid time off for all bank holidays.
- In addition, THI is closed annually the week of the July 4th holiday and the week between Christmas and New Year’s Day. We aim to be totally off during these times, but all employees agree that we may have client obligations during these dates.
- Mobile Phone Reimbursement