From Intelligence
to Action.
Ember replaces fragmented monitoring, research, and intelligence tools with one system that shows you what’s happening, who’s driving it, and what to do next so you control the narrative.
Built on data you can’t get anywhere else.
Everyone already has data and tools to monitor social media, news, polling, stakeholders, and public sentiment. But it’s fragmented. Teams are left asking what’s actually happening? Who matters most? What should we do? What should we say?
One platform. Countless solutions.
Ember is built for every moment of your working day. It brings monitoring, data, strategy, and messaging into one connected system so teams can spot risks and opportunities earlier and act with confidence.
What’s Happening
Monitor social, news, web, polling, and client data sources.
Who to Influence
Identify communities, stakeholders, and decision-makers shaping outcomes.
What to Say
Generate, test, and refine messaging before it goes out.
What to Do
Build and validate data-backed strategies.
Built for every moment of your workday.
Morning Briefing
Crisis Response
Stakeholder Update
Message Testing
Rapid Research
Campaign Planning
Ember is the only system built on this data, which means if you’re not using it, you’re missing part of the conversation.
Reach the right people.
Know which audiences matter most, what’s driving them, and what will move them, before you spend a dollar reaching them.
Anticipate sentiment.
With 20+ years of longitudinal data, Ember reveals not just what people think now, but how it will change.
Every Market. Every District.
Consistent, validated data across thousands of communities nationwide. No gaps, no guesswork, no starting from scratch.
Real-time social, news, and web monitoring.
Track narratives as they form across 11+ sources: news, Meta, X, TikTok, LinkedIn, Reddit, podcasts, and more. Understand what’s actually driving the conversation, and know what deserves a response before it demands one.
Identify the voices that will shape your outcome.
Identify which communities, regions, and stakeholder groups are driving sentiment, and why. Know if it is a noisy few who do not represent the entire community, or it is the entire community. Compare how perceptions differ across geographies and demographics. Pinpoint the decision-makers who will make or break your initiative.
initiative
Turn intelligence into a strategy in minutes.
Formulate a data-backed strategy grounded in real audience data you can’t get anywhere else. Test approaches before you engage in meetings and press strategies, and understand exactly where your risks and opportunities are. Move forward with certainty instead of instinct.
Housing sentiment in Phoenix: a 30-day plan.
Where to lean in. Where to hold.
Message with confidence before you go public.
Ember lets you test messaging against our Audience Response Modeling tool, built from exclusive proprietary community-level data, real sentiment, and local context (news and social media). That means you can see how different audiences are likely to respond and understand why, giving you insight generic tools cannot provide.
Ember was built through a unique partnership between The Hayes Initiative and Polco, combining award-winning communications strategy and execution with best-in-class civic data and analytics infrastructure. The result is a platform that brings countless solutions to organizations fighting to stand out and overcome today’s noisy landscape.
The Hayes Initiative (THI) specializes in navigating complex, high-pressure environments where real-time awareness is critical. By combining strategic communications, political insight, and media expertise, THI helps leaders continuously monitor risks, public sentiment, and stakeholder dynamics.
This enables faster, more informed decisions in moments that carry reputational and policy impact. THI’s work ensures leaders stay ahead of challenges, not behind them.
Polco is the leading civic engagement and community insights platform, powering Ember with proprietary modeling, benchmarking, and best-in-class civic data and analytics infrastructure.
From signal to strategy.
Schedule a Demo
Ready to get ahead of the narrative? Schedule a demo to see Ember in action. A member of the Hayes Initiative team will be in touch within one business day.