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REPORT: Social Media & Politics in America
This report provides data on the top 12 political influencers in the United States, from February 8, 2017 and reflects the past 30 days of their activity on social media. This and future reports are driven by data, not hype. These reports are not meant to be a comprehensive breakdown, but a snapshot of key data points at key moments. We aim to provide clear insight into how our political figures’ social media footprint is received and how it shapes the political debate.
About the Authors
THI founder Anthony Hayes has spent over a decade in communications, event production management and progressive-oriented political campaigns. He now serves as a trusted C-level advisor, helping leaders and organizations leverage their assets to complete major initiatives, break through the noisy media landscape, deliver events that receive global attention, and navigate the often-chaotic world of politics and government.
D’Marie is a social media analytics and casting software company. D’Marie connect brands with influencers and measures the success of social media campaigns. D’Marie’s unique algorithm measures 56 metrics across Facebook, Twitter and Instagram. Each metric – including factors such as followers, reach, engagement, click-thru and action conversions – is assigned a value and weighted in an overall algorithm to determine the “adequivalent” value of an influencer, brand or organization’s social media portfolio.